Hedley Basford, Hedley Basford Photography

Chapter Seven
Old Tree, Hoath
Canterbury
CT3 4LE

What's Happening?

Business Description

Why I do it: I want to help people and companies be more successful. My clients tell me that my photographs help them increase sales, make them feel more confident when pitching for work, and enhance perception of quality.

Services provided: Commercial photography - premises, projects, installations. Personal photography - portraiture, personal portfolios, family groups, onsite or in my studio. Retouching and restoration. Advice and guidance on visual presentation.

Skills: Adobe Camera Raw, Photoshop CC

Achievements: Awarded the Licentiate distinction (LRPS) from the Royal Photographic Society of Great Britain, July 2019. My photography has featured in BBC and other TV programmes, been included in National Trust websites and publications and used by clients for national advertising.

A study was made in the USA to see if there are common factors that explain large successful companies. The researcher found that one of the characteristics of successful large companies is that when they were small, they thought and acted as if they were large companies. Specifically, these companies insisted on high quality presentation, especially photography. Many companies remain small by choice but that doesn’t mean they should think differently.

My Recommendations

Before visiting Hedley's studio, I was using a photo that I took on my phone to represent my business on BoB, LinkedIn, and other platforms. At the time I thought it was pretty good. My mind was quickly changed when Hedley presented me with the 'winning' headshot out of several he took of me. The difference in quality is immediately noticeable. It looks natural and professional and makes me wonder why I originally thought that I could appear professional online without a professional photograph. Thanks Hedley!

from John Hart

Hedley is an absolute master in his field. He has managed to do the unthinkable and make a burial ground look appealing! I would, and will, be working with him again, of that I am certain.

from Michael Best

Accreditations & Qualifications

LRPS - Licentiate distinction awarded by The Royal Photographic Society of Great Britain