Semaphore is a growing PR and marketing company specialising in communications for all types for small and medium sized businesses. Founded by Emma Pyott in 2000 (and joined by Victoria Croton in 2018), Semaphore has helped a range of business across a variety of sectors to stand out from the crowd through imaginative and creative communications and marketing campaigns. From devising and implementing proactive marketing strategies to helping companies communicate effectively with their staff or managing communications in times of crisis, Semaphore is your ready-made marketing and communications department.
Emma and Vicky produce content – blog posts, words for websites, email newsletters, brochures, leaflets, staff newsletters, social media posts, material for newspapers and magazines and so on – for their dozen or so retainer clients and an increasing number of businesses that just need some ad-hoc support.
Sometimes this is proactive material driven by the clients’ products and services and on other occasions it might be in response to a news story. Semaphore also manages the occasional piece of crisis communications work, perhaps where a customer complaint or staffing issue comes to the attention of a wider audience – whether that’s other customers, on social media or in the press. This involves developing a strong and effective plan incorporating customer communication, press statements and Q&As.