Hedley Basford, Hedley Basford Photography

Business Description

Why I do it: I want to help people and companies be more successful. My clients tell me that my photographs help them increase sales, make them feel more confident when pitching for work, and enhance perception of quality.

Services provided: Commercial photography - premises, projects, installations. Personal photography - portraiture, personal portfolios, family groups, onsite or in my studio. Retouching and restoration. Advice and guidance on visual presentation.

Skills: Adobe Camera Raw, Photoshop CC

Achievements: Awarded the Licentiate distinction (LRPS) from the Royal Photographic Society of Great Britain, July 2019. My photography has featured in BBC and other TV programmes, been included in National Trust websites and publications and used by clients for national advertising.

A study was made in the USA to see if there are common factors that explain large successful companies. The researcher found that one of the characteristics of successful large companies is that when they were small, they thought and acted as if they were large companies. Specifically, these companies insisted on high quality presentation, especially photography. Many companies remain small by choice but that doesn’t mean they should think differently.

My Recommendations

In a previous life I was a photographer, so probably a 'challenge' to Hedley, especially as I have a face resembling a bulldog chewing a wasp. He very quickly put me at my ease and explained what he wanted to do and why he was doing it. Very quickly it was obvious that he not only knew what he was doing, but was very, very good at it. I have no hesitation in recommending Hedley and, once meeting him, you'll see why.

from John Blagden

I recommended Hedley to Dee Bateman, a member of the Maidstone group. For some new headshots for Dee’s business.

from Elaine Evans

Accreditations & Qualifications

LRPS - Licentiate distinction awarded by The Royal Photographic Society of Great Britain